Optical Supply of Australia – Second Pair Campaign
OSA has been supplying and providing personalised services to Australian Independent Optometry for nearly 30 years. The Second Pair campaign aims to create consumer awareness and accelerate business growth in the last quarter of the year. Freckle was tasked with producing print and digital collateral that remained faithful to the friendly and approachable OSA brand personality.
Our Approach
Working closely with the OSA team ensured a smooth workflow that allowed us to produce a high volume of pieces in a short time frame. The design team combined to produce a creative that is in tune with everyday Australian lifestyle, illustrates the offer at a glance, and draws customers in-store to get their two pairs of glasses just in time for summer.
Campaign Elements
Project Management
Content Strategy and Planning
Art Direction
Print and Digital Artwork
The Result
The 2020 Second Pair campaign was rolled out in Australian optometrists through social media and online advertising. The offer reached thousands of consumers, driving more visits to independent optometrists and boosting sales at the right time for OSA.