Launching a new website to help young people affected by dementia in their family. 

Alzheimer’s Australia Victoria advocate for the needs of people living with all types of dementia, and for their families and carers. They provide much needed support services, education and information.

Project Goals

Alzheimer’s Australia Victoria wanted to develop an interactive and innovative website which would provide targeted, age-appropriate resources to children and teenagers whose family had been affected by Dementia. Relevant and engaging information was the key to a successful and truly useful site.


Our Approach

We undertook an intensive one-day workshop with Alzheimer’s Australia’s clinicians to refine and establish the user journey and project objectives.
A content-first strategy was settled upon. Users would choose their age group on entering the site, to then be served the most relevant content. The CMS allowed easy allocation of content to specific groups and this could be done by the client, post-build, to make best use of limited budget.

Design would serve to compliment the content, so was kept simple and
user-focused. A playful character was developed in collaboration with clinicians to guide young users through the site.

In addition a game was developed to teach kids how dementia can manifest itself in their relative – that it was ‘normal’ and not scary, and give them tools to deal with those situations.

  • Content Strategy
  • User Experience
  • Web Design and Development
  • Illustration
  • Project Management

Campaign Elements

The Result

The feedback was tremendous with superb coverage in the media. More importantly it provides an important learning experience for the children and families affected by dementia.

“Families and young people we work with identified that there was very little available to specifically support kids when there is dementia in a family so we wanted to deliver something that met that need. The site is engaging and relevant to all children, regardless of their age or whether the person in their lives who has dementia is a parent, grandparent, relative or friend”. Maree McCabe, CEO Alzheimer’s Australia Vic