| Freestyle Collection Travel Brochure |
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Pinpoint Travel Group
Freestyle Collection Travel Brochure
Pinpoint Travel Group is one of Australia’s largest travel wholesalers with a number of travel brands aimed at a wide range of targets in the travel market. FreeStyle Collection is the premium brand in their line-up, aimed at the best of the best, upmarket segment of the market.
Freckle® was asked to produce a travel catalogue showcasing the ‘FreeStyle Collection’. A premium travel brand specialising in only high-end destinations and establishments.
There were over 400 stake-holders and a large amount of information to get across to potential travellers. The product had to be perceived as exclusive and luxurious and was placed to become the benchmark in luxury travel.
The use of luxurious finishes, like spot UV and foil stamping, on the cover and spot varnishes to bring out the colour in images on internal pages attributed to creating a brochure which exuded elegance and luxury.
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| SONY – Win a Peugeot 407 Competition |
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SONY in partnership with Horton Ella
SONY – Win a Peugeot 407 Competition
Horton Ella Group is a fully integrated below-the-line marketing, communications, management and events agency. Horton Ella called on Freckle® to design and produce point-of-sale material, vouchers, E-Newsletters, stadium signage, promotional flyers, brochures and folders.
The Challenge:
Sony, in partnership with Peugeot, ran the Sony Dollars promotion. The brief was to design a promotional product that could display and draw attention to an entire competition whilst still focusing on Sony.
The Solution:
We felt the cube allowed the six faces to communicate a large amount of information in a small area whilst still displaying the prizes and giving the audience the ‘Wow’ factor.
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Subaru Australia in partnership with Newsdesk
Subaru's Media Launches
For every new model Subaru launches in Australia, the motoring media receives a press kit with the very latest press releases and images. For an important car like the iconic Impreza, a positive impression at the launch was a must!
Freckle® designed a press kit CD with an interactive interface that allowed access to detailed vehicle specifications, video and images. The aim was to provide journalists with an attractive, themed and intuitive package that made information about the new vehicle simple to access when required.
"Post launch information was featured in auto magazines and
over 100 metropolitan and regional publications."
Alicia Cannon
Public Relations Executive, Subaru
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| MasterCard All Blacks Corporate Sponsorship |
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MasterCard | Asia Pacific
MasterCard All Blacks Corporate Sponsorship
Octagon as MasterCard's event management company, wanted to work with a creative design agency to help produce event material to support sponsored events.
The Challenge:
As part of the sponsorship of series of All Blacks rugby tests held in New Zealand. MasterCard invited key clients to attend the games.
The Solution:
Freckle® created a digital invitation to help manage their RSVPs. The generic design of the VIP invitation inputted the variable data for respective game matches. It also prompted recipients to RSVP with the name of their guest attending.
On completion, a confirmation email is then sent to their email address confirming details. In the back end, all the RSVP data was captured for Octagon to access and download into excel document.
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Mazda Motorsport
Mazda Motorsport Rebrand
Mazda Australia has a long pedigree in motorsport and has celebrated many successes over the years.
Mazda Australia’s motoring arm, Mazda Motorsport wanted to revitalise their existing logo. "The logo should be modern, sharp, assertive, attractive and reflective of Mazda’s insightful, stylish and spirited product DNA ...Zoom-Zoom."
With this brief, Freckle® redesigned the logo creating a new typographic style, transforming 'sluggish kangaroo' into a 'aero-dynamic kangaroo' and lastly positioning both design elements onto a carbon shield. The shield is symbolic of the reminiscent rotary engine synonymous with Mazda.
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