Diversified Exhibitions
DesignBUILD Website
"In the redevelopment of our exhibitor marketing it was vitally important to find a design partner who was able to articulate our vision...Put simply, Freckle® understood the key success elements needed to help reposition our brand and are able to consistently deliver designs and marketing collateral of the absolute highest standard – and in doing so have directly influenced the buying habits of our core market.
Their results reflect the quality of the company and their team. Freckle® do the ‘simple things’ well and the ‘difficult things', extremely well. They obviously have a very gifted and well-organised Design crew who are able to consistently deliver fantastic results - under all extremes, regardless of the challenge, or timeline…and they are fantastic to work with."
Steve Horsley
Exhibition Manager, Diversified Exhibition
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| 'Batlow Bites' eNewsletter |
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Batlow Apples in partnership with Stellar* Concepts
'Batlow Bites' eNewsletter
"This newsletter for Batlow, does a good job of organizing a decent amount of content without sacrificing design aesthetics..." Published on Campaign Monitor's Gallery, 25th June, 2009
"Freckle® helped us to create a personalised e-newsletter for client Batlow Apples. This was the first e-newsletter created for Batlow Apples and each bi-monthly issue has had an astonishing open rate of 29 per cent or over.
The design really encapsulated the Batlow brand and we have received numerous comments from members of the database saying how much they enjoy the newsletter.
Freckle® are very easy to work with and can turn things around in a short space of time, which is often crucial in our industry."
Helen Lear
Senior Account Manager, Stellar* Concepts
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| Mazda Motorsport ID & Brand Style Guide |
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Mazda Motorsport
Mazda Motorsport ID & Brand Style Guide
Mazda Australia has a long pedigree in motorsport and has celebrated many successes over the years.
Mazda Australia’s motoring arm, Mazda Motorsport wanted to revitalise their existing logo. "The logo should be modern, sharp, assertive, attractive and reflective of Mazda’s insightful, stylish and spirited product DNA ...Zoom-Zoom."
With this brief, Freckle® redesigned the logo creating a new typographic style, transforming 'sluggish kangaroo' into a 'aero-dynamic kangaroo' and lastly positioning both design elements onto a carbon shield. The shield is symbolic of the reminiscent rotary engine synonymous with Mazda.
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| Chambord Liqueur Gift Box |
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Chambord in partnership with Stellar* Concepts
Chambord Liqueur Gift Box
Freckle® was given the task by Stellar* Concepts to design and produce a limited edition Chambord Liqueur Gift Box that was delivered to key media by a male model in a black dinner suit.
The Solution:
We produced 50 limited edition gift boxes each etched with Chambord logo and production number. The boxes were individually hand assembled in a silk lined forme cut foam; designed to place two champagne glasses etched with the Chambord logo, a bottle of Chambord Liqueur and complementary piccolo of mumm champagne.
The Chambord logo was de-embossed with gold foil on the outside of box and the sleeve laced together between two discs of recycled leather. The inside was lined with gold metallic stock and spot gloss celloglaze.
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Competitions & Pitch Make Overs
Brand Australia Contest
In answering the brief, Freckle® took a thorough and strategic approach that impressed some judges. Explaining how they ended up with the logo and tag line, the agency said: "We took note of the way we live in our world. We looked at the impact of globalisation and the changing dynamics of the global community, driven by a communication revolution, together with increased mobility. We wanted to create a tag line that could act as a full stop to a tactical advertising campaign. One that could evolve into a bigger story and best tell the world that we have a spectrum of cultures in Australia, which make us entrepreneurial at heart." Commenting on the work...Mark Braddock, creative director at Block in Perth, described the work as having a "freshness to it and a casualness which is quite Australian." An our anonymous judge added:"It's incredibly welcoming, almost a high-five like connotation... Reflects the relaxed and fun nature of Australia."
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