Project Details

TransAction Solutions (TAS) is an award winning managed services company deploying cutting-edge technology solutions such as systems integration, network management, business continuity and security.

TransAction Solutions’ brief was to build a brand that reflected the company’s dependability,
innovation and user friendliness.

A brand audit was conducted with key stakeholders within the company including board members, key management personnel and staff. The aim being to identify who TAS was, and where they wanted to be so that the ensuing brand refresh would accurately reflect the company’s culture, beliefs and values.

The resulting logo was strong, confident and brought a sense of reliability to the brand which had been lost in previously inconsistent and washed out branding. The colors and styles chosen directly reflected these insights, ensuring a united and consistent message was delivered across all internal and external corporate communications.

This Project Involved

Logo redesign, brand guideline development, corporate identity material, case study and news bulletin templates, powerpoint templates, press advertising, online banner ads, financial report design and corporate proposal presentations.

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The Results

Since the rebrand, TAS has won numerous new accounts and increased its presence in the Managed Services Sector. The new brand has given them a stronger and more consistent voice with which to reach out to prospective clients.