Project Details

For the local food industry, Fine Food Queensland delivers hand-picked information, products and inspirational concepts, with over 200 exhibitors and 6000 highly qualified buyers. With insightful, relevant and engaging content from local Queensland areas (including demonstrations, seminars and the like), this event is the only independent regional trade show developed specifically to meet the needs of Queensland business.

With Fine Food Australia long being the stalwart of food trade events in Australia. The challenge was to evolve the brand to cater to a regional audience – take learnings from a proven formula and apply them to a more intimate, colloquial setting. Fine Food Queensland is a brand new approach to regional food trade exhibitions. The brief required that the brand be trendy, engaging, locally connected, aware, creative, hungry and driven – but approachable.

This Project Involved

Conceptual development, market testing, brand development, USP development and copy writing, image retouching, targeted design content, trade and consumer press advertising, printed and electronic direct mail development and implementation.

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