Dulux BIM Solutions is a Dulux-branded plugin for Revit architecture software, enabling users to add Dulux colours to Revit models quickly and simply. Our role in this project was to develop a logo and branding to support the marketing of the product.
The icon is the focus of the logo, an abstract shape in which the use of coloured segments gives the illusion of three dimensional space. This concept underpins the purpose of Dulux BIM Solutions, which is to incorporate colour into the design stage of a building, making it an integral part of the project rather than an after-thought.
This Project Involved
Conceptual development, brand development, targeted design content, trade and consumer press and digital advertising.
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