Freckle® has produced press kits for the past five Subaru launches in Australia. The recent Impreza launch represented a major design shift. The 'new look' Impreza was a significant departure from previous model design. It's quieter, more refined and is designed to appeal to a broader audience - especially females. Our role was to design the press kit CD, given to journalists at the launch.

As a reflection of Subaru's innovation, the CD included news releases, image gallery, technical centre, streaming product videos (including crash testing), accessories and parts & servicing all designed as an 'auto run' CD (mini website). This format evolved through a need to display a lot of information quickly while maintaining simple navigation.

Post-Launch the images and information included on the CD featured in national automotive magazines and more than 100 metropolitan and regional publications and online.

Johnson & Johnson Medical's recent 1800 LIVE LIFE marketing campaign was developed to give the patient all the facts on bariatric surgery (weight loss surgery).

Freckle was asked to design the information pack, mailed out to those who called 1800 LIVE LIFE or logged onto www.weightlosssurgery.com.au as a response to the TV & print advertisements.

The marketing solution followed the journey of real life patients who had undergone weight loss surgery, including the celebrity comedian Mikey Robins. Our role involved refreshing the current brochures included in the information pack. It was important that the core target market would see the images as true to life and allow patients to reflect on the facts about weight loss surgery.

The clients feedback is that it "exceeded expectations".

Tulloch Wines

Tulloch Wines asked Freckle® to help promote their wine club with the aim to not only increase the number of members but also increase sales.

The booklet would be made available to visitors at the cellar door and had to reflect the heritage and quality of the Tulloch brand. Designed in striking black and gold, the new booklet featured photographs of the vineyards and Tulloch family as well as a fold out membership application form.

Since it's introduction, wine club membership has grown by 200% with a 160% increase in sales. That's a successful story and one we'd like to raise a glass to.

Wieck Australasia

Wieck Australasia wanted to promote digitalbridge, a digital distribution and asset management tool designed to enable clients to provide information to the media.

With digitalbridge, clients have their own state-of-the-art virtual newsroom, letting them manage customised media lists, and offering broadcast-quality video and audio with a high-volume upload capacity.

Freckle® have produced a range of collateral for Wieck including lealfets, folders, posters and interactive DVDs.

NewsDesk Media

NewsDesk Media is considered to be one of the premier PR photography agencies in Australia. Freckle® designed a website that showcased their extensive range of photographic services including automotive, editorial, commercial, portrait and industrial photography.

The site features a secure login section for clients to access galleries and proof sheets. A clean, fresh and uncluttered look was achieved by using NewsDesk's own photography across the top of the page that were continually updated with every click through. Another key requirement was to make the site as easy as possible for clients to navigate the various sections.

To see more of Freckle's® work visit our website at www.freckle.com.au

To find out what Freckle® can do for you, call Tiffany Frecklington direct on
02 9151 5918 or email tiffany@freckle.com.au