What is it?  Re-branding can include the repositioning, revitalising, restructuring or redesigning of some or all of an existing brand's assets.

So why re-brand?  The process can seem quite daunting and overwhelming - particularly amongst all your other daily work priorities!  But it's fundamentally about addressing strategic business goals such as:

→	Better aligning your brand to meet shifting customer preferences
→	Enabling extension of your products and services into new markets
→	Establishing a cohesive and consistent brand for use across all media
→	Revitalizing or modernising existing brand
→	Managing changes in internal management culture/re-structure
→	Showcasing your brand's social or environmental responsibility

We are delighted to showcase some of our recent work within this section. At Freckle® we work closely with our clients to ensure that we meet their project goals successfully.

more

Christmas is fast approaching and with a little help from us we can at least make sure that you have sent out your Christmas cards to your valued clients, customers & suppliers. Give us a shout early and tick that Christmas box.

We have also been busy rebranding Freckle™. I am delighted with our new 'look and feel' and believe it reflects our culture perfectly. A big thanks to our Creative Directors for their tireless effort with regards to this project.

Rebranding is a long and involved process but if done right reaps great rewards. This current issue focuses on our rebranding process as I feel it is important for our clients to understand the process and then evaluate their own brand identity.

Freckle has a new team player who I am excited to introduce - Kathryn Williams is our Financial Director and brings with her a wealth of financial advice and experience.

If you are interested in contributing stories for our next chapter or seeking creative help for your brand please contact Lucy Bingle in our Sydney office on (02) 9212 5117 or email lucy@freckle.com.au

Freckle® has recently completed an email campaign for Kathryn's Mint.

Find our more about the role email can play in your company's marketing strategy.
more